Real Store Experience: Customers access the store floor to indulge into an engrossing experience with their brands of choice. The store engages the customers through visual merchandising and mobile app driven location based marketing. Real time data driven systems record and analyze customer’s interaction with store merchandising and their reactions to product assortment, inventory availability, price point dynamism and store esthetics.

Consumer Connect & Insight: The lab showcases how industry-proven, interconnected devices and underlying power of cloud computing can help brand to gather real-time data about customers’ through real-time interaction. In the walk-through, you will be able to see and appreciate that how you are always connected with an individual customer through a hyper-personalized interaction targeted to the ‘Group of ONE’. Further to add, you will also see how the smart devices like Google Glass can enable your store employees to match the expectation of your digitally empowered, valuable and niche customers when they traverse through their journey from online to store and back to online.

Digital Business Technology Platform: The digital platform provides an ecosystem that transparently binds the business processes and the Digital Transformation Technologies required to achieve connected intimacy with the consumers. Based on the ‘Service-First Vs. Application-First Architecture’, the platform allows brand to gather multi-dimensional data, apply business driven algorithms and analytical model to take right business workflow based just-in-time actions followed by outcome derivatives. The outcomes are then utilized to simulate new agile business processes and even business models.